The purpose of SierraRios:

1. To educate the public about Mexico's river systems.
2. To study and document the geographical characteristics of each of Mexico's rivers.
3. To preserve the cultural lifestyles associated with free-flowing rivers.
4. To increase appreciation of Mexico's rivers by promoting recreational use.
5. To help protect rivers from human-caused degradation.

The strategy of SierraRios:

1. Recruit additional visitors to the Sierra Madre through publication of articles, guidebooks, and a website.
2. Explore and document all the rivers in the Sierra Madre mountains of Mexico.
3. Provide a rental/emergency resource for those exploring Sierra Madre rios, such as storage areas of kayaks, rafts, and other paddling gear in select locations such as Creel, Durango, and Mazatlán.
4. Teach others how to run rivers in kayaks and/or rafts - particularly Mexican locals who might start guiding trips.
5. Organize opposition to the future construction of dams that would drown free-flowing rivers.
6. Clean up the rivers through organized trash collection trips, educating locals about dumping garbage away from streams, and stopping illegal dumping by manufacturers.